/* Brand Voice & Messaging service page */
body.bvm-redesign {
    --bvm-black: #050505;
    --bvm-pure: #000000;
    --bvm-white: #FFFFFF;
    --bvm-warm: #F7F7F4;
    --bvm-soft: #F2F4F2;
    --bvm-teal: #0C9295;
    --bvm-teal-bright: #12A9AB;
    --bvm-red: #ED5649;
    --bvm-navy: #061C33;
    --bvm-ink-soft: rgba(5, 5, 5, 0.68);
    --bvm-ink-faint: rgba(5, 5, 5, 0.48);
    --bvm-border: rgba(5, 5, 5, 0.12);
    --bvm-border-strong: rgba(5, 5, 5, 0.2);
    --bvm-dark-border: rgba(255, 255, 255, 0.15);
    --bvm-ease: cubic-bezier(.22, 1, .36, 1);
    overflow-x: hidden;
    background: var(--bvm-white);
    color: var(--bvm-black);
}

body.bvm-redesign main {
    overflow: clip;
    background: var(--bvm-white);
}

body.bvm-redesign .reveal {
    opacity: 1 !important;
    transform: none !important;
}

body.bvm-redesign .breadcrumbs {
    background: var(--bvm-warm);
}

body.bvm-redesign .site-action-widget {
    display: none !important;
}

body.bvm-redesign .button {
    min-height: 3.25rem;
    border-radius: 8px !important;
    letter-spacing: 0 !important;
}

body.bvm-redesign .button-primary {
    border-color: var(--bvm-red) !important;
    background: var(--bvm-red) !important;
    color: var(--bvm-white) !important;
}

body.bvm-redesign .button-secondary {
    border-color: rgba(5, 5, 5, 0.24) !important;
    background: transparent !important;
    color: var(--bvm-black) !important;
}

body.bvm-redesign .bvm-dark .button-secondary,
body.bvm-redesign .bvm-final .button-secondary {
    border-color: rgba(255, 255, 255, 0.72) !important;
    color: var(--bvm-white) !important;
}

body.bvm-redesign .button:hover,
body.bvm-redesign .button:focus-visible {
    transform: translateY(-2px);
}

.bvm-progress {
    position: sticky;
    top: 82px;
    z-index: 22;
    display: flex;
    gap: 0.22rem;
    width: min(1160px, calc(100% - 2rem));
    margin: 0.75rem auto 0;
    padding: 0.36rem;
    overflow-x: auto;
    border: 1px solid rgba(5, 5, 5, 0.08);
    border-radius: 999px;
    background: rgba(255, 255, 255, 0.92);
    box-shadow: 0 16px 42px rgba(5, 5, 5, 0.06);
    backdrop-filter: blur(18px);
    scrollbar-width: none;
}

.bvm-progress::-webkit-scrollbar {
    display: none;
}

.bvm-progress a {
    position: relative;
    z-index: 1;
    flex: 0 0 auto;
    min-height: 34px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    padding: 0.35rem 0.72rem;
    border-radius: 999px;
    color: rgba(5, 5, 5, 0.66);
    font-size: 0.72rem;
    font-weight: 850;
    white-space: nowrap;
}

.bvm-progress a:hover,
.bvm-progress a:focus-visible {
    color: var(--bvm-black);
    background: rgba(12, 146, 149, 0.08);
}

.bvm-progress > span {
    position: absolute;
    right: 0.55rem;
    bottom: 0.18rem;
    left: 0.55rem;
    height: 2px;
    border-radius: 999px;
    background: linear-gradient(90deg, var(--bvm-teal), var(--bvm-red));
    transform: scaleX(0.18);
    transform-origin: left center;
}

.bvm-hero,
.bvm-section,
.bvm-final {
    scroll-margin-top: 150px;
}

.bvm-hero {
    position: relative;
    overflow: hidden;
    padding: clamp(4.25rem, 8vw, 8rem) 0 clamp(5.5rem, 9vw, 9rem);
    background:
        linear-gradient(90deg, rgba(12, 146, 149, 0.04) 1px, transparent 1px),
        linear-gradient(180deg, rgba(5, 5, 5, 0.035) 1px, transparent 1px),
        linear-gradient(120deg, var(--bvm-warm) 0%, var(--bvm-white) 58%, var(--bvm-soft) 100%);
    background-size: 96px 96px, 96px 96px, auto;
}

.bvm-hero::after {
    content: "";
    position: absolute;
    right: clamp(1.4rem, 8vw, 8rem);
    bottom: clamp(2rem, 6vw, 5rem);
    width: 8px;
    aspect-ratio: 1;
    border-radius: 50%;
    background: var(--bvm-red);
    box-shadow: 0 0 0 18px rgba(237, 86, 73, 0.10);
}

.bvm-hero-grid,
.bvm-definition-layout,
.bvm-process-layout,
.bvm-search-layout,
.bvm-why-layout,
.bvm-touchpoint-layout,
.bvm-faq-layout,
.bvm-final-grid {
    display: grid;
    grid-template-columns: minmax(0, 0.92fr) minmax(390px, 0.86fr);
    gap: clamp(2.5rem, 7vw, 6.5rem);
    align-items: center;
}

.bvm-eyebrow,
.bvm-section-label {
    margin: 0 0 1rem;
    color: var(--bvm-teal);
    font-size: 0.78rem;
    font-weight: 950;
    letter-spacing: 0.14em;
    line-height: 1.2;
    text-transform: uppercase;
}

.bvm-section-label {
    color: rgba(12, 146, 149, 0.72);
}

.bvm-hero h1,
.bvm-section h2 {
    max-width: 1060px;
    margin: 0;
    color: var(--bvm-black);
    letter-spacing: 0;
    overflow-wrap: anywhere;
}

.bvm-hero h1 {
    font-size: clamp(4rem, 7.25vw, 8rem);
    line-height: 0.88;
}

.bvm-hero h1 span {
    display: block;
}

.bvm-section h2 {
    font-size: clamp(3.1rem, 5.8vw, 6.4rem);
    line-height: 0.9;
}

.bvm-hero-copy > p:not(.bvm-eyebrow),
.bvm-section-copy > p,
.bvm-final p {
    max-width: 800px;
    color: var(--bvm-ink-soft);
    font-size: clamp(1.04rem, 1.3vw, 1.2rem);
    line-height: 1.72;
}

.bvm-hero-copy .button-row,
.bvm-final .button-row {
    margin-top: 1.8rem;
}

.bvm-type-composition {
    position: relative;
    min-height: clamp(500px, 46vw, 680px);
    display: flex;
    flex-direction: column;
    justify-content: space-between;
    padding: clamp(1.4rem, 3vw, 2.4rem);
    border: 1px solid rgba(5, 5, 5, 0.14);
    border-radius: 8px;
    background:
        linear-gradient(90deg, rgba(255, 255, 255, 0.035) 1px, transparent 1px),
        linear-gradient(180deg, rgba(255, 255, 255, 0.035) 1px, transparent 1px),
        #050505;
    background-size: 58px 58px, 58px 58px, auto;
    color: var(--bvm-white);
    box-shadow: 0 28px 80px rgba(5, 5, 5, 0.12);
    overflow: hidden;
}

.bvm-type-composition::before {
    content: "";
    position: absolute;
    inset: 4.8rem 2rem auto;
    height: 1px;
    background: linear-gradient(90deg, var(--bvm-teal), transparent);
}

.bvm-type-shifts {
    position: relative;
    z-index: 1;
    display: grid;
    gap: clamp(0.9rem, 1.8vw, 1.45rem);
    margin-top: clamp(3rem, 5vw, 4.2rem);
}

.bvm-type-shifts p {
    display: grid;
    gap: 0.42rem;
    align-items: start;
    margin: 0;
}

.bvm-type-shifts p::before {
    content: "";
    order: 2;
    width: clamp(3rem, 6vw, 5.4rem);
    height: 2px;
    background: linear-gradient(90deg, rgba(255, 255, 255, 0.24), var(--bvm-teal-bright));
}

.bvm-type-shifts span,
.bvm-type-shifts strong {
    display: block;
    text-transform: uppercase;
}

.bvm-type-shifts span {
    order: 1;
    color: rgba(255, 255, 255, 0.32);
    font-size: clamp(1.2rem, 2.15vw, 2.05rem);
    font-weight: 950;
}

.bvm-type-shifts strong {
    color: var(--bvm-teal-bright);
    font-size: clamp(1.55rem, 2.65vw, 2.75rem);
    font-weight: 950;
    overflow-wrap: anywhere;
}

.bvm-brand-line {
    position: relative;
    z-index: 1;
    margin: clamp(1.8rem, 4vw, 3rem) 0 clamp(3.6rem, 6vw, 4.8rem);
    color: var(--bvm-white);
    font-size: clamp(2.35rem, 4.8vw, 5.3rem);
    font-weight: 950;
    line-height: 0.9;
    text-transform: uppercase;
}

.bvm-type-composition > i {
    position: absolute;
    right: clamp(1.2rem, 4vw, 3rem);
    bottom: clamp(2rem, 4vw, 3.2rem);
    width: 0.72rem;
    aspect-ratio: 1;
    border-radius: 50%;
    background: var(--bvm-red);
    box-shadow: 0 0 0 16px rgba(237, 86, 73, 0.12);
}

.bvm-type-composition > small {
    position: absolute;
    left: clamp(1.3rem, 3vw, 2.4rem);
    bottom: clamp(1.5rem, 4vw, 2.7rem);
    max-width: 20rem;
    color: rgba(255, 255, 255, 0.66);
    font-size: 0.74rem;
    font-weight: 850;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}

.bvm-section {
    padding: clamp(5rem, 9vw, 9rem) 0;
}

.bvm-section-copy > p:last-child {
    margin-bottom: 0;
}

.bvm-definition {
    background:
        linear-gradient(90deg, rgba(12, 146, 149, 0.035) 1px, transparent 1px),
        linear-gradient(180deg, rgba(5, 5, 5, 0.035) 1px, transparent 1px),
        var(--bvm-white);
    background-size: 96px 96px;
}

.bvm-definition-terms {
    border-top: 1px solid var(--bvm-border);
}

.bvm-definition-terms article {
    display: grid;
    grid-template-columns: minmax(7rem, 0.36fr) minmax(0, 0.55fr) minmax(0, 1fr);
    gap: clamp(1rem, 2vw, 2rem);
    align-items: baseline;
    padding: clamp(1.2rem, 2.2vw, 1.8rem) 0;
    border-bottom: 1px solid var(--bvm-border);
}

.bvm-definition-terms span {
    color: var(--bvm-teal);
    font-size: clamp(1.15rem, 2vw, 1.8rem);
    font-weight: 950;
    text-transform: uppercase;
}

.bvm-definition-terms h3 {
    margin: 0;
    color: var(--bvm-black);
    font-size: clamp(1.25rem, 2.6vw, 2rem);
    line-height: 1;
}

.bvm-definition-terms p {
    margin: 0;
    color: var(--bvm-ink-soft);
    font-size: 1rem;
    line-height: 1.58;
}

.bvm-dark {
    position: relative;
    overflow: hidden;
    background:
        linear-gradient(90deg, rgba(12, 146, 149, 0.05) 1px, transparent 1px),
        linear-gradient(180deg, rgba(255, 255, 255, 0.04) 1px, transparent 1px),
        var(--bvm-black);
    background-size: 84px 84px;
    color: var(--bvm-white);
}

.bvm-dark h2,
.bvm-dark .bvm-section-copy h2 {
    color: var(--bvm-white);
}

.bvm-dark .bvm-section-copy > p,
.bvm-dark-intro > p,
.bvm-dark p {
    color: rgba(255, 255, 255, 0.72);
}

.bvm-dark-intro {
    max-width: 1080px;
}

.bvm-dark-intro h2 {
    max-width: 980px;
    margin: 0;
    color: var(--bvm-white);
    font-size: clamp(3.1rem, 5.8vw, 6.5rem);
    line-height: 0.9;
}

.bvm-dark-intro > p {
    max-width: 860px;
    font-size: clamp(1.04rem, 1.3vw, 1.2rem);
    line-height: 1.72;
}

.bvm-statement {
    max-width: 920px;
    margin: clamp(3rem, 6vw, 5rem) 0;
    color: var(--bvm-white) !important;
    font-size: clamp(3rem, 7vw, 7.5rem);
    font-weight: 950;
    line-height: 0.9;
    text-transform: uppercase;
}

.bvm-outcome-line {
    position: relative;
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 1px;
    border-top: 1px solid rgba(255, 255, 255, 0.16);
}

.bvm-outcome-line::before {
    content: "";
    position: absolute;
    top: -1px;
    left: 0;
    width: 86%;
    height: 2px;
    background: linear-gradient(90deg, var(--bvm-teal), var(--bvm-teal-bright));
}

.bvm-outcome-line article {
    position: relative;
    min-height: 17rem;
    padding: clamp(1.25rem, 2.5vw, 2rem);
    border-right: 1px solid rgba(255, 255, 255, 0.12);
}

.bvm-outcome-line article.is-final::after {
    content: "";
    position: absolute;
    top: -0.45rem;
    left: 0;
    width: 0.9rem;
    aspect-ratio: 1;
    border-radius: 50%;
    background: var(--bvm-red);
    box-shadow: 0 0 0 0.45rem rgba(237, 86, 73, 0.16);
}

.bvm-outcome-line span {
    color: var(--bvm-teal-bright);
    font-size: 0.88rem;
    font-weight: 950;
}

.bvm-outcome-line h3 {
    margin: 1.4rem 0 1rem;
    color: var(--bvm-white);
    font-size: clamp(1.8rem, 3vw, 3.1rem);
    line-height: 0.92;
    text-transform: uppercase;
}

.bvm-outcome-line p {
    margin: 0;
    color: rgba(255, 255, 255, 0.64);
    font-size: 1rem;
    line-height: 1.58;
}

.bvm-difference {
    background: var(--bvm-white);
}

.bvm-three-part {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: clamp(1.2rem, 3vw, 2rem);
    margin-top: clamp(2.5rem, 5vw, 4rem);
}

.bvm-three-part article {
    border-top: 1px solid var(--bvm-border);
    padding-top: clamp(1.2rem, 2vw, 1.8rem);
}

.bvm-three-part span {
    display: block;
    margin-bottom: 1.3rem;
    color: var(--bvm-teal);
    font-size: clamp(2.6rem, 6vw, 6.6rem);
    font-weight: 950;
    line-height: 0.84;
    text-transform: uppercase;
}

.bvm-three-part p {
    max-width: 19rem;
    color: var(--bvm-ink-soft);
    font-size: 1rem;
    line-height: 1.58;
}

.bvm-three-part ul {
    display: grid;
    gap: 0.65rem;
    margin: clamp(1.4rem, 3vw, 2.2rem) 0 0;
    padding: 0;
    list-style: none;
}

.bvm-three-part li {
    color: var(--bvm-black);
    font-size: clamp(1.45rem, 2.4vw, 2.5rem);
    font-weight: 950;
    line-height: 0.96;
}

.bvm-system {
    background:
        linear-gradient(90deg, rgba(12, 146, 149, 0.035) 1px, transparent 1px),
        linear-gradient(180deg, rgba(5, 5, 5, 0.032) 1px, transparent 1px),
        var(--bvm-warm);
    background-size: 92px 92px;
}

.bvm-language-system {
    margin-top: clamp(3rem, 6vw, 5rem);
    border-top: 1px solid var(--bvm-border);
}

.bvm-language-row {
    display: grid;
    grid-template-columns: 6rem minmax(220px, 0.8fr) minmax(0, 1fr) minmax(180px, 0.48fr);
    gap: clamp(1rem, 2.8vw, 2.2rem);
    align-items: center;
    padding: clamp(1.4rem, 3vw, 2.6rem) 0;
    border-bottom: 1px solid var(--bvm-border);
}

.bvm-language-row > span {
    color: var(--bvm-red);
    font-size: clamp(2.2rem, 4vw, 4.8rem);
    font-weight: 950;
    line-height: 1;
}

.bvm-language-row h3 {
    margin: 0;
    color: var(--bvm-black);
    font-size: clamp(2rem, 4.2vw, 4.6rem);
    line-height: 0.9;
}

.bvm-language-row p {
    margin: 0;
    color: var(--bvm-ink-soft);
    font-size: clamp(1rem, 1.25vw, 1.12rem);
    line-height: 1.62;
}

.bvm-language-row strong {
    display: block;
    border-left: 3px solid var(--bvm-teal);
    padding-left: 1rem;
    color: rgba(5, 5, 5, 0.72);
    font-size: 0.84rem;
    font-weight: 900;
    line-height: 1.42;
    text-transform: uppercase;
}

.bvm-before-after {
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr);
    gap: clamp(1rem, 4vw, 3rem);
    align-items: stretch;
    margin-top: clamp(3rem, 6vw, 5rem);
}

.bvm-before-after > div {
    min-height: clamp(18rem, 28vw, 25rem);
    display: grid;
    align-content: space-between;
    padding: clamp(1.3rem, 3vw, 2.2rem);
    border: 1px solid var(--bvm-border);
    border-radius: 8px;
    background: var(--bvm-white);
}

.bvm-before-after > div:first-child {
    background: rgba(255, 255, 255, 0.62);
}

.bvm-before-after > div:last-child {
    border-color: rgba(12, 146, 149, 0.32);
    background: linear-gradient(135deg, #FFFFFF, rgba(12, 146, 149, 0.10));
}

.bvm-before-after span {
    color: var(--bvm-teal);
    font-size: 0.8rem;
    font-weight: 950;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}

.bvm-before-after p {
    margin: 2rem 0;
    color: var(--bvm-black);
    font-size: clamp(2.2rem, 4.8vw, 5.4rem);
    font-weight: 950;
    line-height: 0.9;
}

.bvm-before-after small {
    color: var(--bvm-ink-soft);
    font-size: 0.9rem;
    font-weight: 850;
}

.bvm-before-after > i {
    width: clamp(2.4rem, 4vw, 4rem);
    display: grid;
    place-items: center;
}

.bvm-before-after > i::before {
    content: "";
    width: 100%;
    height: 2px;
    background: linear-gradient(90deg, var(--bvm-teal), var(--bvm-red));
}

.bvm-spectrum-layout {
    display: grid;
    grid-template-columns: minmax(0, 0.8fr) minmax(420px, 1fr);
    gap: clamp(2rem, 6vw, 5rem);
    align-items: end;
    margin-top: clamp(4rem, 8vw, 7rem);
}

.bvm-section-copy h3 {
    margin: 0 0 1rem;
    color: var(--bvm-black);
    font-size: clamp(2rem, 4vw, 4.8rem);
    line-height: 0.9;
}

.bvm-spectrum {
    display: grid;
    gap: 1.2rem;
    padding: clamp(1rem, 2vw, 1.8rem);
    border: 1px solid var(--bvm-border);
    border-radius: 8px;
    background: rgba(255, 255, 255, 0.68);
}

.bvm-axis {
    display: grid;
    grid-template-columns: minmax(7rem, 0.45fr) minmax(0, 1fr) minmax(7rem, 0.45fr);
    gap: 1rem;
    align-items: center;
}

.bvm-axis span {
    color: var(--bvm-ink-soft);
    font-size: 0.82rem;
    font-weight: 900;
    letter-spacing: 0.07em;
    text-transform: uppercase;
}

.bvm-axis span:last-child {
    text-align: right;
}

.bvm-axis i {
    position: relative;
    display: block;
    height: 2px;
    background: linear-gradient(90deg, rgba(5, 5, 5, 0.16), var(--bvm-teal), rgba(5, 5, 5, 0.16));
}

.bvm-axis i::before,
.bvm-axis i::after {
    content: "";
    position: absolute;
    top: 50%;
    border-radius: 50%;
    transform: translate(-50%, -50%);
}

.bvm-axis i::before {
    left: var(--marker);
    width: 0.82rem;
    aspect-ratio: 1;
    background: var(--bvm-teal);
}

.bvm-axis:nth-child(3) i::before {
    background: var(--bvm-red);
    box-shadow: 0 0 0 0.35rem rgba(237, 86, 73, 0.14);
}

.bvm-axis i::after {
    left: var(--marker);
    width: 1.8rem;
    aspect-ratio: 1;
    border: 1px solid rgba(12, 146, 149, 0.24);
}

.bvm-process-section {
    background: var(--bvm-white);
}

.bvm-process-layout {
    align-items: start;
}

.bvm-process-list {
    position: relative;
    display: grid;
    gap: 0;
    margin: 0;
    padding: 0;
    list-style: none;
    border-top: 1px solid var(--bvm-border);
}

.bvm-process-list::before {
    content: "";
    position: absolute;
    top: 0;
    bottom: 0;
    left: 2rem;
    width: 1px;
    background: linear-gradient(180deg, var(--bvm-teal), rgba(12, 146, 149, 0.08));
}

.bvm-process-list::after {
    content: "";
    position: absolute;
    top: 56%;
    left: calc(2rem - 0.38rem);
    width: 0.76rem;
    aspect-ratio: 1;
    border-radius: 50%;
    background: var(--bvm-red);
    box-shadow: 0 0 0 0.55rem rgba(237, 86, 73, 0.12);
}

.bvm-process-list li {
    position: relative;
    display: grid;
    grid-template-columns: 4rem minmax(0, 0.5fr) minmax(0, 1fr);
    gap: 1.2rem;
    align-items: baseline;
    padding: clamp(1rem, 2.2vw, 1.6rem) 0 clamp(1rem, 2.2vw, 1.6rem) 0;
    border-bottom: 1px solid var(--bvm-border);
}

.bvm-process-list span {
    color: var(--bvm-teal);
    font-size: 1.05rem;
    font-weight: 950;
    text-align: center;
}

.bvm-process-list h3 {
    margin: 0;
    color: var(--bvm-black);
    font-size: clamp(1.4rem, 2.6vw, 2.5rem);
    line-height: 0.95;
    text-transform: uppercase;
}

.bvm-process-list p {
    margin: 0;
    color: var(--bvm-ink-soft);
    font-size: 1rem;
    line-height: 1.58;
}

.bvm-intent {
    background:
        linear-gradient(90deg, rgba(5, 5, 5, 0.035) 1px, transparent 1px),
        linear-gradient(180deg, rgba(5, 5, 5, 0.035) 1px, transparent 1px),
        var(--bvm-soft);
    background-size: 92px 92px;
}

.bvm-intent-layout {
    display: grid;
    grid-template-columns: minmax(0, 0.72fr) minmax(420px, 1fr);
    gap: clamp(2rem, 6vw, 5rem);
    align-items: start;
}

.bvm-intent-phrase {
    margin: 0;
    color: var(--bvm-black);
    font-size: clamp(3rem, 6.4vw, 7rem);
    font-weight: 950;
    line-height: 0.9;
    text-transform: uppercase;
}

.bvm-intent-pairs {
    display: grid;
    gap: 1px;
    border-top: 1px solid var(--bvm-border);
}

.bvm-intent-pairs article {
    position: relative;
    display: grid;
    grid-template-columns: minmax(0, 1fr) 2.5rem minmax(0, 1fr);
    gap: 1.1rem;
    align-items: center;
    padding: clamp(1.3rem, 2.6vw, 2.1rem) 0;
    border-bottom: 1px solid var(--bvm-border);
}

.bvm-intent-pairs span {
    color: var(--bvm-teal);
    font-size: 0.74rem;
    font-weight: 950;
    letter-spacing: 0.1em;
    text-transform: uppercase;
}

.bvm-intent-pairs p,
.bvm-intent-pairs strong {
    margin: 0;
    color: var(--bvm-black);
    font-size: clamp(1.3rem, 2.3vw, 2rem);
    line-height: 1.08;
}

.bvm-intent-pairs p {
    grid-column: 1;
}

.bvm-intent-pairs i {
    grid-column: 2;
    grid-row: 1 / span 2;
    justify-self: center;
    width: 2rem;
    height: 2px;
    background: var(--bvm-red);
}

.bvm-intent-pairs span:nth-of-type(2),
.bvm-intent-pairs strong {
    grid-column: 3;
}

.bvm-intent-pairs strong {
    font-weight: 950;
}

.bvm-search {
    background: var(--bvm-white);
}

.bvm-search-layout {
    align-items: start;
}

.bvm-clarity-chain {
    counter-reset: clarity;
    display: grid;
    gap: 0;
    margin: 0;
    padding: 0;
    list-style: none;
    border-top: 1px solid var(--bvm-border);
}

.bvm-clarity-chain li {
    counter-increment: clarity;
    position: relative;
    display: grid;
    grid-template-columns: 3rem minmax(0, 1fr);
    gap: 1rem;
    align-items: center;
    min-height: 4.8rem;
    border-bottom: 1px solid var(--bvm-border);
    color: var(--bvm-black);
    font-size: clamp(1.3rem, 2.6vw, 2.4rem);
    font-weight: 950;
    line-height: 0.96;
}

.bvm-clarity-chain li::before {
    content: counter(clarity, decimal-leading-zero);
    color: var(--bvm-teal);
    font-size: 0.86rem;
    font-weight: 950;
}

.bvm-clarity-chain li:not(:last-child)::after {
    content: "";
    position: absolute;
    bottom: -0.48rem;
    left: 1.18rem;
    width: 0.78rem;
    aspect-ratio: 1;
    border-right: 2px solid var(--bvm-teal);
    border-bottom: 2px solid var(--bvm-teal);
    transform: rotate(45deg);
}

.bvm-why-layout {
    align-items: center;
}

.bvm-hedge-equation {
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr);
    gap: clamp(0.9rem, 2.2vw, 1.5rem);
    align-items: center;
}

.bvm-hedge-equation > div {
    min-height: 22rem;
    padding: clamp(1.2rem, 2.5vw, 1.8rem);
    border: 1px solid var(--bvm-dark-border);
    border-radius: 8px;
    background: rgba(255, 255, 255, 0.04);
}

.bvm-hedge-equation span {
    display: block;
    margin-bottom: 1.2rem;
    color: var(--bvm-teal-bright);
    font-size: 0.76rem;
    font-weight: 950;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}

.bvm-hedge-equation strong {
    display: block;
    padding: 0.72rem 0;
    border-top: 1px solid rgba(255, 255, 255, 0.12);
    color: rgba(255, 255, 255, 0.78);
    font-size: 0.98rem;
    line-height: 1.2;
}

.bvm-hedge-equation > i {
    color: var(--bvm-red);
    font-size: clamp(2rem, 4vw, 3.5rem);
    font-style: normal;
    font-weight: 950;
}

.bvm-hedge-equation > p {
    grid-column: 1 / -1;
    justify-self: center;
    margin: 0;
    color: var(--bvm-white);
    font-size: clamp(3.2rem, 7vw, 7rem);
    font-weight: 950;
    line-height: 0.88;
}

.bvm-ai-note {
    max-width: 980px;
    margin: clamp(3rem, 6vw, 5rem) 0 0;
    color: var(--bvm-white) !important;
    font-size: clamp(2.6rem, 6vw, 6.6rem);
    font-weight: 950;
    line-height: 0.9;
}

.bvm-touchpoints {
    background:
        linear-gradient(90deg, rgba(12, 146, 149, 0.035) 1px, transparent 1px),
        linear-gradient(180deg, rgba(5, 5, 5, 0.032) 1px, transparent 1px),
        var(--bvm-warm);
    background-size: 92px 92px;
}

.bvm-touchpoint-layout {
    align-items: start;
}

.bvm-display-line {
    margin: 0 0 1.2rem !important;
    color: var(--bvm-black) !important;
    font-size: clamp(3.2rem, 7vw, 7.5rem) !important;
    font-weight: 950 !important;
    line-height: 0.88 !important;
    text-transform: uppercase;
}

.bvm-touchpoint-map {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 1px;
    margin: 0;
    padding: 0;
    list-style: none;
    border: 1px solid var(--bvm-border);
    background: var(--bvm-border);
}

.bvm-touchpoint-map li {
    min-height: 7rem;
    display: grid;
    align-content: space-between;
    padding: 1rem;
    background: rgba(255, 255, 255, 0.74);
}

.bvm-touchpoint-map span {
    color: var(--bvm-teal);
    font-size: 0.78rem;
    font-weight: 950;
}

.bvm-touchpoint-map strong {
    color: var(--bvm-black);
    font-size: clamp(1.35rem, 2.8vw, 2.4rem);
    line-height: 0.95;
}

.bvm-guidelines {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 1px;
    margin-top: clamp(3rem, 6vw, 5rem);
    border: 1px solid var(--bvm-border);
    background: var(--bvm-border);
}

.bvm-guidelines article {
    padding: clamp(1.4rem, 3vw, 2.4rem);
    background: var(--bvm-white);
}

.bvm-guidelines p {
    margin: 0 0 1.4rem;
    color: var(--bvm-black);
    font-size: clamp(2.2rem, 5vw, 5rem);
    font-weight: 950;
    line-height: 0.9;
    text-transform: uppercase;
}

.bvm-guidelines ul {
    display: grid;
    gap: 0.72rem;
    margin: 0;
    padding: 0;
    list-style: none;
}

.bvm-guidelines li {
    position: relative;
    padding-left: 1.35rem;
    color: var(--bvm-ink-soft);
    font-size: clamp(1rem, 1.5vw, 1.24rem);
    font-weight: 850;
}

.bvm-guidelines li::before {
    content: "";
    position: absolute;
    top: 0.55rem;
    left: 0;
    width: 0.46rem;
    aspect-ratio: 1;
    border-radius: 50%;
    background: var(--bvm-teal);
}

.bvm-guidelines article:nth-child(2) li::before {
    background: var(--bvm-red);
}

.bvm-faq-section {
    background: var(--bvm-white);
}

.bvm-faq-layout {
    align-items: start;
}

.bvm-faq-list {
    border-top: 1px solid var(--bvm-border);
}

.bvm-faq-list details {
    border-bottom: 1px solid var(--bvm-border);
}

.bvm-faq-list summary {
    cursor: pointer;
    display: grid;
    grid-template-columns: minmax(0, 1fr) 2rem;
    gap: 1rem;
    align-items: center;
    padding: clamp(1rem, 2.4vw, 1.45rem) 0;
    list-style: none;
}

.bvm-faq-list summary::-webkit-details-marker {
    display: none;
}

.bvm-faq-list summary::after {
    content: "+";
    width: 2rem;
    aspect-ratio: 1;
    display: grid;
    place-items: center;
    border: 1px solid rgba(12, 146, 149, 0.32);
    border-radius: 50%;
    color: var(--bvm-teal);
    font-size: 1.4rem;
    font-weight: 700;
    transition: transform 0.45s var(--bvm-ease), color 0.45s var(--bvm-ease), border-color 0.45s var(--bvm-ease);
}

.bvm-faq-list details[open] summary::after {
    color: var(--bvm-red);
    border-color: rgba(237, 86, 73, 0.42);
    transform: rotate(45deg);
}

.bvm-faq-list h3 {
    margin: 0;
    color: var(--bvm-black);
    font-size: clamp(1.1rem, 1.8vw, 1.42rem);
    line-height: 1.12;
}

.bvm-faq-list p {
    margin: 0;
    padding: 0 3rem clamp(1.2rem, 2.5vw, 1.8rem) 0;
    color: var(--bvm-ink-soft);
    font-size: 1rem;
    line-height: 1.66;
}

.bvm-final {
    position: relative;
    overflow: hidden;
    padding: clamp(5rem, 9vw, 9rem) 0;
    background:
        linear-gradient(90deg, rgba(12, 146, 149, 0.05) 1px, transparent 1px),
        linear-gradient(180deg, rgba(255, 255, 255, 0.04) 1px, transparent 1px),
        var(--bvm-black);
    background-size: 92px 92px;
    color: var(--bvm-white);
}

.bvm-final-grid {
    align-items: center;
}

.bvm-final-statement {
    margin: 0 0 1.4rem !important;
    color: var(--bvm-white) !important;
    font-size: clamp(3.4rem, 7.2vw, 7.8rem) !important;
    font-weight: 950 !important;
    line-height: 0.88 !important;
    text-transform: uppercase;
}

.bvm-final-statement span {
    display: block;
}

.bvm-final p:not(.bvm-eyebrow):not(.bvm-final-statement) {
    color: rgba(255, 255, 255, 0.72);
}

.bvm-final-type {
    position: relative;
    min-height: clamp(360px, 38vw, 560px);
    display: grid;
    align-content: center;
    gap: 0.4rem;
    border: 1px solid var(--bvm-dark-border);
    border-radius: 8px;
    padding: clamp(1.4rem, 3vw, 2.2rem);
    background: rgba(255, 255, 255, 0.04);
}

.bvm-final-type span,
.bvm-final-type strong {
    display: block;
    color: var(--bvm-white);
    font-size: clamp(2.4rem, 5.6vw, 6.8rem);
    font-weight: 950;
    line-height: 0.86;
    text-transform: uppercase;
}

.bvm-final-type span {
    color: rgba(255, 255, 255, 0.42);
}

.bvm-final-type strong:nth-of-type(2) {
    color: var(--bvm-teal-bright);
}

.bvm-final-type i {
    position: absolute;
    right: clamp(1.2rem, 3vw, 2.4rem);
    bottom: clamp(1.2rem, 3vw, 2.4rem);
    width: 0.76rem;
    aspect-ratio: 1;
    border-radius: 50%;
    background: var(--bvm-red);
    box-shadow: 0 0 0 0.62rem rgba(237, 86, 73, 0.14);
}

@media (prefers-reduced-motion: no-preference) {
    .bvm-type-shifts strong,
    .bvm-brand-line,
    .bvm-before-after > div,
    .bvm-axis i::before,
    .bvm-faq-list summary::after {
        transition: transform 0.55s var(--bvm-ease), color 0.55s var(--bvm-ease), background-color 0.55s var(--bvm-ease), border-color 0.55s var(--bvm-ease);
    }

    .bvm-type-composition:hover .bvm-type-shifts strong {
        transform: translateX(0.26rem);
    }

    .bvm-type-composition:hover .bvm-brand-line {
        transform: translateY(-0.22rem);
    }

    .bvm-before-after > div:hover {
        transform: translateY(-0.18rem);
    }
}

@media (max-width: 1180px) {
    .bvm-hero-grid,
    .bvm-definition-layout,
    .bvm-process-layout,
    .bvm-search-layout,
    .bvm-why-layout,
    .bvm-touchpoint-layout,
    .bvm-faq-layout,
    .bvm-final-grid,
    .bvm-spectrum-layout,
    .bvm-intent-layout {
        grid-template-columns: 1fr;
    }

    .bvm-type-composition {
        min-height: clamp(430px, 62vw, 620px);
    }

    .bvm-outcome-line,
    .bvm-three-part {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }

    .bvm-language-row {
        grid-template-columns: 5rem minmax(0, 0.8fr) minmax(0, 1fr);
    }

    .bvm-language-row strong {
        grid-column: 2 / -1;
    }
}

@media (max-width: 820px) {
    .bvm-progress {
        top: 68px;
        width: calc(100% - 1rem);
        margin-top: 0.5rem;
        border-radius: 8px;
    }

    .bvm-progress a {
        min-height: 32px;
        padding-inline: 0.62rem;
    }

    .bvm-hero,
    .bvm-section,
    .bvm-final {
        scroll-margin-top: 120px;
    }

    .bvm-hero {
        padding: clamp(3rem, 14vw, 4.8rem) 0 clamp(4rem, 16vw, 6rem);
        background-size: 64px 64px, 64px 64px, auto;
    }

    .bvm-hero h1 {
        font-size: clamp(3.05rem, 15vw, 5rem);
        line-height: 0.9;
    }

    .bvm-section h2,
    .bvm-dark-intro h2 {
        font-size: clamp(2.4rem, 12.5vw, 4rem);
        line-height: 0.92;
    }

    .bvm-section {
        padding: clamp(3.8rem, 15vw, 5.5rem) 0;
    }

    .bvm-type-composition {
        min-height: 560px;
    }

    .bvm-type-shifts strong {
        order: 3;
    }

    .bvm-brand-line {
        font-size: clamp(2.3rem, 11vw, 4.2rem);
    }

    .bvm-definition-terms article,
    .bvm-language-row,
    .bvm-process-list li,
    .bvm-intent-pairs article {
        grid-template-columns: 1fr;
    }

    .bvm-definition-terms article {
        gap: 0.55rem;
    }

    .bvm-outcome-line,
    .bvm-three-part,
    .bvm-touchpoint-map,
    .bvm-guidelines {
        grid-template-columns: 1fr;
    }

    .bvm-outcome-line article {
        min-height: auto;
        border-right: 0;
        border-bottom: 1px solid rgba(255, 255, 255, 0.12);
    }

    .bvm-statement,
    .bvm-ai-note,
    .bvm-display-line,
    .bvm-final-statement {
        font-size: clamp(2.45rem, 12vw, 4.2rem) !important;
        line-height: 0.92 !important;
    }

    .bvm-three-part span {
        font-size: clamp(2.5rem, 13vw, 4.5rem);
    }

    .bvm-language-row {
        gap: 0.8rem;
    }

    .bvm-language-row strong {
        grid-column: auto;
    }

    .bvm-before-after {
        grid-template-columns: 1fr;
    }

    .bvm-before-after > i {
        width: 100%;
        height: 2rem;
    }

    .bvm-before-after > i::before {
        width: 2px;
        height: 100%;
    }

    .bvm-before-after p {
        font-size: clamp(1.9rem, 10vw, 3.4rem);
    }

    .bvm-axis {
        grid-template-columns: 1fr;
        gap: 0.42rem;
    }

    .bvm-axis span:last-child {
        text-align: left;
    }

    .bvm-intent-pairs i {
        grid-column: 1;
        grid-row: auto;
        justify-self: start;
        width: 2px;
        height: 1.6rem;
        margin-left: 0.45rem;
    }

    .bvm-intent-pairs span:nth-of-type(2),
    .bvm-intent-pairs strong {
        grid-column: 1;
    }

    .bvm-hedge-equation {
        grid-template-columns: 1fr;
    }

    .bvm-hedge-equation > div {
        min-height: auto;
    }

    .bvm-hedge-equation > i {
        text-align: center;
    }

    .bvm-hedge-equation > p {
        font-size: clamp(2.6rem, 14vw, 4.6rem);
    }

    .bvm-final-type {
        min-height: 320px;
    }
}

@media (max-width: 520px) {
    .bvm-hero-copy > p:not(.bvm-eyebrow),
    .bvm-section-copy > p,
    .bvm-final p,
    .bvm-dark-intro > p {
        font-size: 1rem;
        line-height: 1.66;
    }

    .bvm-hero h1 {
        font-size: clamp(2.75rem, 14.6vw, 4.2rem);
    }

    .bvm-type-composition {
        min-height: 560px;
        padding: 1rem;
    }

    .bvm-type-composition::before {
        inset-inline: 1rem;
    }

    .bvm-type-shifts {
        margin-top: 3.2rem;
    }

    .bvm-type-composition > small {
        left: 1rem;
        bottom: 1.2rem;
        max-width: 15rem;
    }

    .bvm-type-composition > i {
        right: 1rem;
        bottom: 1.45rem;
    }

    .bvm-section h2,
    .bvm-dark-intro h2 {
        font-size: clamp(2.2rem, 12vw, 3.35rem);
    }

    .bvm-definition-terms span,
    .bvm-language-row > span {
        font-size: 1.3rem;
    }

    .bvm-language-row h3,
    .bvm-section-copy h3 {
        font-size: clamp(1.8rem, 10vw, 3rem);
    }

    .bvm-process-list::before,
    .bvm-process-list::after {
        display: none;
    }

    .bvm-process-list span {
        text-align: left;
    }

    .bvm-clarity-chain li {
        min-height: 4.4rem;
        font-size: clamp(1.1rem, 8vw, 1.8rem);
    }

    .bvm-touchpoint-map li {
        min-height: 5.6rem;
    }

    .bvm-faq-list summary {
        grid-template-columns: minmax(0, 1fr) 1.8rem;
    }

    .bvm-faq-list summary::after {
        width: 1.8rem;
    }

    .bvm-faq-list p {
        padding-right: 0;
    }
}